List of 34 Cloud-Related Sessions at the Microsoft Worldwide Partner Conference (WPC) 2010
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Searching WPC 2010’s Session Catalog for Track = Cloud Services returned the following 19 session descriptions categorized by Breakout Sessions, Interactive Discussions and Panel Discussion:
Cloud Services - Breakout Sessions
Successful Selling in the Cloud
- Session Type: Breakout Session
- Track: Cloud Services
- Speaker(s): Jeff Medford, Jon Strausburg, Joshua Shea
- Level: 200 Level: Intermediate
Discover where opportunities can be found and how to steer your business to success in selling cloud services. Learn the steps you should take to sell Microsoft’s cloud services. Using best practices from our most successful partners we teach you how to have the cloud conversation with your customers, and how to overcome objections and be proficient at answering the most common cloud computing concerns.
Influence of the Cloud on the Channel: How Can Partners Prepare Themselves?
- Session Type: Breakout Session
- Track: Cloud Services
- Speaker(s): Tiffani Bova
- Level: 300 Level: Interactive; Advanced
The demand for cloud-based solutions is exploding in FY11. How can you as a partner be ready? How do you determine what are the hotspots for your company investments and the business model changes with cloud computing -- today and in the future? During this session hear first-hand from Gartner Research Vice President Tiffani Bova the expected customer adoption rates, customer cloud investment hotspots and business model changes cloud computing will deliver to the channel in 2010.
Microsoft Cloud Strategy 101: Everything You Need to Know about the Cloud
- Session Type: Breakout Session
- Track: Cloud Services
- Speaker(s): Gretchen O'Hara, Tim O'Brien
- Level: 100 Level: Introductory
Microsoft is “all in” when it comes to the cloud. In this session, come get an end-to-end view of our cloud services strategy and learn how the cloud pervades everything we’re doing. Hear how Microsoft positions itself relative to other offerings in the industry, and how Microsoft’s products and services provide opportunity for your business to win along with us. A must-attend session for all partners.
The Evolution of Microsoft Online Services
- Session Type: Breakout Session
- Track: Cloud Services
- Speaker(s): David Scult
- Level: 200 Level: Intermediate
Hear about the latest additions to the Microsoft Online Services family: The next versions of Exchange Online, SharePoint Online, Office Communications Online, Office Live Meeting, Dynamics CRM Online, Live@edu, and Windows Intune. In this session, learn about the new services offerings, availability and roadmap, sales and marketing strategies, partner revenue opportunities, and more. After attending this session, you will feel more confident about building a successful and profitable business built on Cloud Services.
Better Together: The Next Generations of Microsoft Online Services + Microsoft Office 2010
- Session Type: Breakout Session
- Track: Cloud Services
- Speaker(s): Eron Kelly
- Level: 200 Level: Intermediate
The next versions of Microsoft Online Services, Office 2010 and the new Windows Intune are here. In this session, hear about the exciting new updates and all the capabilities that come with this new Online release and how they “light up” Office 2010. Hear about how Windows Intune helps simplify how businesses manage and secure PCs virtually anywhere. Learn strategies to increase your success rate and how to expand your business.
Cloud as a Reality: The Upcoming Decade of Cloud and the Windows Azure Platform [hide description]
- Session Type: Breakout Session
- Track: Cloud Services
- Speaker(s): Michael Maggs
- Level: 200 Level: Intermediate
Please join us to learn more on the economics and impact of Cloud computing and why it matters to you. We showcase Cloud trends, our solution (The Windows Azure platform including: SQL Azure and AppFabric), issues and how we’re solving them, and where we’re taking our platform in the next decade and beyond. In this session you can expect to make sense of the importance of the Cloud, the Windows Azure platform and how best you can take advantage of this exciting change in business.
Windows Intune: PC Management with Cloud Services and Windows 7
- Session Type: Breakout Session
- Track: Cloud Services
- Level: 100 Level: Introductory
Microsoft recently announced Windows Intune, a new solution to help you more efficiently manage and secure your customer’s PCs. Windows Intune brings together cloud services for PC management and malware protection, a Windows 7 upgrade subscription, and the Microsoft Desktop Optimization Pack. In this session, learn more about Windows Intune and how this offering can help you grow your business while providing greater value to your customers at a lower cost to you.
Cloud Services - Interactive Discussions
The Cloud Opportunity in Education: Live@edu ISV Discussion
- Session Type: Interactive Discussion (Small Group)
- Track: Cloud Services
- Speaker(s): Raj Mukherjee
- Level: 100 Level: Introductory
Live@edu is a worldwide program that provides education institutions (students, faculty, staff and alumni) with free online services of email and collaboration through Microsoft Outlook Live (based on Microsoft Exchange Server 2010) and Windows Live offerings. This interactive session covers the programmable layer related to Live@edu as of today (mainly Exchange Web Services and Windows PowerShell) and the services that are in the roadmap (e.g. Microsoft SharePoint) for the next 12-18 months. If you are in education vertical or planning to create a education solution please join us in this interactive discussion. NDA required and signed on-site.
Microsoft Technology Vision for Next Generation Hosting
- Session Type: Interactive Discussion (Small Group)
- Track: Cloud Services
- Speaker(s): Anil Reddy, Raúl González
- Level: 200 Level: Intermediate
Learn about how the Microsoft platform can enable service providers to grow their hosting businesses and expand their offerings to reach new customers. In this session, hear about the latest product roadmaps and resources available to hosters as well as the vision of how Microsoft and hosters may partner in an effort to build next generation offerings.
Winning the Cloud with Microsoft Online Services
- Session Type: Interactive Discussion (Small Group)
- Track: Cloud Services
- Speaker(s): Martin Bald, Thomas Rizzo
- Level: 200 Level: Intermediate
This session helps power your sales engine for success with Microsoft Online Services. Learn how to tell the Microsoft cloud story, build sales confidence and drive sales success. Understand your competition, how they are targeting your customer revenue, how to effectively position yourself, and win with existing and new customer accounts. Finally, hear more about best practices and success stories from other partners who are experiencing success in the cloud today.
Microsoft Transactional Partners: Distributors, LARs, VARs Interested in Windows Azure
- Session Type: Interactive Discussion (Small Group)
- Track: Cloud Services
- Speaker(s): Anders Trolle-Schultz, Tony Bailey
- Level: 100 Level: Introductory
This interactive session discusses how Microsoft ISVs, Hosting Providers, VARs/Resellers/SIs and Distributors partners could engage with each other within the SaaS/S+S/Cloud Computing and Windows Azure Platform and reach out to end-customers. The discussion includes listening to constructive ideas from SaaS-IT business enablement consultancy on how Resellers and Distributors can carve out a business for themselves re-selling and distributing cloud-based apps vs. on-premises or boxed apps.
Integrating Microsoft Cloud Services into the License Management Process
- Session Type: Interactive Discussion (Small Group)
- Track: Cloud Services
- Speaker(s): Heather Young, Jim Hill
- Level: 200 Level: Intermediate
With so many customers considering Microsoft Online Services, what role should the customer’s existing licensing agreement and on-premises software play in your discussions? How should they think about BPOS as compared to the eCAL Suite and server upgrades in terms not only of the license costs, but other elements that can impact these decisions? Customers today need help understanding the total solution, including cost implications of areas such as asset management, hardware, energy, and more when moving to the cloud. This interactive discussion helps you understand these key areas, identify resources, and translate to successful customer conversations.
Click, Try, Buy! A Partner’s Guide to Driving Customer Demand Generation with Microsoft Dynamics CRM!
- Session Type: Interactive Discussion (Small Group)
- Track: Cloud Services
- Speaker(s): David Brown, Patrick Pando
- Level: 200 Level: Intermediate
Learn the simple and effective way to market your solutions and increase demand for NEW business! Offer your customers IMMEDIATE time to value with no technical issues or platform restrictions to block the sales process. See how easy it is to help customers lower up-front investment costs, accelerate ROI, and drive business process efficacy. Get up to speed on how to offer a complete business solution INSTANTLY with an integrated Microsoft Exchange, SharePoint, Dynamics CRM, and mobile experience supporting one user or x,000 users. See the true power of choice at work: in the cloud, partner hosted, and on-premise.
Access Premium Data as a Service Subscriptions with Microsoft Codename “Dallas”
- Session Type: Interactive Discussion (Small Group)
- Track: Cloud Services
- Speaker(s): Roger Mall
- Level: 200 Level: Intermediate
Microsoft Codename "Dallas" is a Windows Azure information marketplace that brings data, imagery, and real-time web services from leading commercial data providers and authoritative public data sources together into a single location, under a unified provisioning and billing framework. This new service allows developers and information workers to easily discover, purchase, and manage premium data subscriptions in the Windows Azure platform. Learn how you can incorporate "Dallas" data services into your applications, projects, and solutions and generate revenues from it.
The Rise of Cloud Collaboration
- Session Type: Interactive Discussion (Small Group)
- Track: Cloud Services
- Speaker(s): Jared Spataro
- Level: 100 Level: Introductory
Cloud based delivery models for collaboration are growing raipdly. Gartner is predicting that by 2012 one out of five businesses will own no IT assets at all opting instead to use Cloud-based services for collaboration. With the leading collaboration technologies in market today Microsoft is well placed to take advantage of this with SharePoint and Exchange online. This session helps you to position and sell the value of Microsoft's cloud collaboration story and the opportunities that exist for Microsoft partners to win in this rapidly changing market.
Best Practices: Selling Cloud Based Solutions to a Customer
- Session Type: Interactive Discussion (Small Group)
- Track: Cloud Services
- Speaker(s): David Cryer
- Level: 200 Level: Intermediate
This session is for partners who would like to gain a better understanding of what the Microsoft Cloud strategy is and how to successfully sell cloud solutions to their customers. We discuss the “anatomy of a cloud deal” in an effort to prepare you to have a Microsoft Online Services and Azure sales conversation and effectively deliver the cloud value proposition to customers.
Connect Your On-Prem Investments to In-Cloud Applications
- Session Type: Interactive Discussion (Small Group)
- Track: Cloud Services
- Speaker(s): Derek Pai, Madhu Kachru
- Level: 200 Level: Intermediate
Customers can only move their applications to Cloud if they can continue to seamlessly connect current on-prem applications to in-Cloud applications. This session discusses how various Microsoft technologies allow our SI partners to bridge the gap between on-prem applications to in-Cloud applications.
Cloud Services Deployment Opportunities for Partners
- Session Type: Interactive Discussion (Small Group)
- Track: Cloud Services
- Speaker(s): Mark Rice
Level: 200 Level: Intermediate
What Cloud services provisioning and deployment opportunities do exist for partners? In this interactive session we discuss customer provisioning and deployment scenarios and concepts, and how partners can fulfill them.
Cloud Services - Panel Session
Cloud Services Partner Panel: Partner Perspectives and Best Practices
- Session Type: Panel Session
- Track: Cloud Services
- Level: 300 Level: Interactive; Advanced
This session features a panel of partners who are successfully buildings solutions, practices, and business portfolios based on Microsoft’s cloud services today. This is a lively interactive discussion moderated by a Microsoft executive and features a variety of partner types and business models from around the world.
Other Tracks – Key Word Azure
Searching WPC 2010’s Session Catalog for Key Word = Azure returned the following 15 Azure-related session descriptions in other tracks:
Best Practices in Building Your Solution in Windows Azure [hide description]
- Session Type: Interactive Discussion (Small Group)
- Track: US Partner
- Speaker(s): Aaron Suzuki, John Lair, Mike Jalonen, Rusty Johnson, Sarim Khan
- Level: 100 Level: Introductory
Are you an ISV actively building or considering building your solution on Windows Azure? Come and interact with ISV partners that are developing their applications on Windows Azure. Share your ideas and listen to these real-world examples, the challenges, the tips and tricks and the ROI.
Best Practices in Building Your Solution in Windows Azure [hide description]
- Session Type: Interactive Discussion (Small Group)
- Track: US Partner
- Level: 100 Level: Introductory
Are you an ISV actively building or considering building your solution on Windows Azure? Come and interact with ISV partners that are developing their applications on Windows Azure. Share your ideas and listen to these real-world examples, the challenges, the tips and tricks and the ROI.
Best Practices in Creating New Business with Azure and Software as a Service (SaaS) Offerings for SI Partners [hide description]
- Session Type: Interactive Discussion (Small Group)
- Track: US Partner
- Speaker(s): Aaron Suzuki, John Lair, Mike Jalonen, Rusty Johnson, Sarim Khan
- Level: 100 Level: Introductory
If you are an SI looking for best practices for creating new business with Azure/SaaS offerings and how to build the profitable business models and channel partnerships of Azure/SaaS, this is the session for you!
Build Successful Service Line Offerings around the Microsoft Middleware Stack [full description]
- Session Type: Breakout Session
- Track: Application Platform
- Speaker(s): Sudhir Hasbe
- Level: 200 Level: Intermediate
This session helps SI partners understand the Microsoft middleware strategy. Microsoft has various middleware assets deliverd in various products like SharePoint, SQL Server, AppFabric, Azure and BizTalk Server. This session tells the all-up middleware story of Microsoft. We also share how our SI partners have successfully leveraged the Microsoft middleware stack to deliver real value to their customers.
Building a Multi-Tenant SaaS Application with Microsoft SQL Azure and Windows Azure AppFabric [hide description]
- Session Type: Breakout Session
- Track: Application Platform
- Speaker(s): Rick Negrin
- Level: 200 Level: Intermediate
Come learn how SQL Azure, AppFabric, and the Windows Azure platform will enable you to grow your revenue and increase your market reach. Learn how to build elastic applications that will reduce costs and enable faster time to market using our highly available, self-service platform. These apps can easily span from the cloud to the enterprise. If you are either a traditional ISV looking to move to the cloud or a SaaS ISV who wants to get more capabilities and a larger geo-presence, this is the session that will show you how.
Business Software Mini-Track: Leveraging Business Application Platform Technologies [full description]
- Session Type: Breakout Session
- Track: Independent Software Vendor
- Speaker(s): Steve Fox
- Level: 100 Level: Introductory
The key to success with business applications is to deliver the greatest value to customers as quickly as possible. From Office to SharePoint to Azure, Microsoft can help you deliver more value in your solutions and to your customers with agility, performance and scalability. In this session, see the many ways that Microsoft can help you accomplish that goal through deeper insight into the core productivity platform technologies. To get there, we take a peek into how you can build and deploy solutions using Microsoft’s business application technologies.
Cloud Computing for ISVs [hide description]
- Session Type: Breakout Session
- Track: Independent Software Vendor
- Speaker(s): Michael Maggs
- Level: 200 Level: Intermediate
ISVs have very particular and unique needs when it comes to cloud computing. Here we showcase cloud trends, our platform (the Windows Azure platform including: SQL Azure and AppFabric), issues and how we’re solving them and where we’re taking our platform in the next decade and beyond. As an ISV, you can expect this session to make sense of the importance of the cloud, the Windows Azure platform, and how best you can take advantage of this exciting change in business.
Migrating Database Applications to Microsoft SQL Azure [hide description]
- Session Type: Interactive Discussion (Small Group)
- Track: Application Platform
- Speaker(s): Niraj Nagrani
- Level: 200 Level: Intermediate
Do you build and manage a ton of small applications in the enterprise? Come and learn how moving those applications up to the cloud can benefit both you and your customer. We cover how easy it is to migrate the application, as well as the benefits you get from running in the cloud.
The Meaning of Cloud Computing for My Small and Medium Business/Practice [hide description]
- Session Type: Breakout Session
- Track: Core Infrastructure, Small and Midsize Business Partner
- Speaker(s): Chris Phillips, Marco Di Giacomo
- Level: 200 Level: Intermediate
Is the Cloud going to hurt my business? Can I get rich on it? Join this session to hear from the team who created Microsoft Small Business Server (SBS) what is likely to happen, what you can do to benefit from it, and what we have developed on the roadmap to help you succeed. Upcoming Windows Server products, Intune and the new Azure technology will create opportunities for your business and your customers. Come hear about them!
US SLG: Winning with the Microsoft Cloud [hide description]
- Session Type: Breakout Session
- Track: Public Sector
- Level: 100 Level: Introductory
Cloud Solutions reloaded: BPOS is into large scale deployment and SLG partners needs to be a part of that rollout. Hear a recap of the roadmap, why we see customers moving to BPOS and where partners should be today in their skills and customer base. Azure: move beyond the talk. Get roadmap information, what partners should be doing to engage customers and how they can use Azure to strengthen their positioning with business and technical decision makers.
Microsoft Transactional Partners: Distributors, LARs, VARs Interested in Windows Azure [hide description]
- Session Type: Interactive Discussion (Small Group)
- Track: Cloud Services
- Speaker(s): Anders Trolle-Schultz, Tony Bailey
- Level: 100 Level: Introductory
This interactive session discusses how Microsoft ISVs, Hosting Providers, VARs/Resellers/SIs and Distributors partners could engage with each other within the SaaS/S+S/Cloud Computing and Windows Azure Platform and reach out to end-customers. The discussion includes listening to constructive ideas from SaaS-IT business enablement consultancy on how Resellers and Distributors can carve out a business for themselves re-selling and distributing cloud-based apps vs. on-premises or boxed apps.
Windows Azure: What a Service Provider Needs to Know to Get Started [hide description]
- Session Type: Interactive Discussion (Small Group)
- Track: Hosting Infrastructure
- Speaker(s): Pascal Walschots
- Level: 300 Level: Interactive; Advanced
As a service provider, cloud services are creating a new opportunity to add offerings to your portfolio and optimize your existing offerings. How do you start with integrating Windows Azure services into your current service portfolio? What are the scenarios you can consider? Find out during this session.
Programs, Resources and Tools to Help ISVs Move to Cloud [full description]
- Session Type: Interactive Discussion (Small Group)
- Track: Independent Software Vendor
- Speaker(s): Trina Horner
- Level: 100 Level: Introductory
ISVs are in different stages of development for the Cloud, from thinking about moving to SaaS/Cloud to already in market to trying to increase average revenue per customer. Come learn about how Microsoft can help you at any stage of your development: Comprehensive Advisory Services offer based on 40 business success factors to optimize for the SaaS/Cloud model; Hosters and enabling partners who have expertise to onboard ISVs to SaaS/Cloud; Latest research “Sense of Urgency for Software Companies: Partnering for Success in the Cloud”; How best to engage with partner public and private clouds and Windows Azure, and more.
US Federal: Cloud Opportunities [hide description]
- Session Type: Breakout Session
- Track: Public Sector
- Level: 100 Level: Introductory
Making the cloud Federal ready. This session covers the nuances of Microsoft’s Cloud Services specific to Federal organizations. During this discussion, learn how Microsoft is making the Cloud consumable for government by allowing them to meet their regulatory obligations. Additionally, understand how partners and System Integrators have found success with their Cloud offerings in both the Online Services and Azure spaces. Bring any questions you have and we will share with you the top questions that we are hearing.
Health Track: Health Plans - Out of the Box and into “The Cloud” [hide description]
- Session Type: Breakout Session
- Track: Public Sector
- Speaker(s): Hector Rodriguez
- Level: 200 Level: Intermediate
Microsoft Health Plan Industry Technology Specialist, Hector Rodriguez, discusses how health plans are looking for ways to innovate through “Health Improvement” Technologies (HiT) and how the Windows Azure platform offers an opportunity for our Partners to help them succeed. This session discusses some of the specific innovations we are seeing for health plans and offers some suggestions for how your organization should position an evaluation of the Windows Azure platform, not just as a technology platform but as a potentially new business model.
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